Managing Media Businesses A Game Plan to Navigate Disruption and Uncertainty /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rosenberg, Mike (Επιμελητής έκδοσης), Seager, Philip H. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Industrial management.; Leadership.; Business and Management.; Business Strategy/Leadership.; Media Management.

A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players. The media industry is facing a genuinely unprecedented level of change and uncertainty – while more and more content is being published fewer an...