Managing Media Businesses A Game Plan to Navigate Disruption and Uncertainty /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rosenberg, Mike (Επιμελητής έκδοσης), Seager, Philip H. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Industrial management.; Leadership.; Business and Management.; Business Strategy/Leadership.; Media Management.

A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players. The media industry is facing a genuinely unprecedented level of change and uncertainty – while more and more content is being published fewer an...

Πίνακας περιεχομένων:

• Chapter1 The Big Picture: Four Trends That Change Everything
• Chapter2 Strategy
• Chapter3 “Show Me The Money!” Getting Inside The Bottom Line
• Chapter4 Marketing In A New Media World
• Chapter5 Decisive Leadership
• Chapter6 Decision Analysis
• Chapter7 Operations Management
• Chapter8 The Digital Economy
• Chapter9 Tips For Managing Creative People
• Chapter10 Corporate & Entrepreneurial Finance
• Chapter11 Future Scenario Planning. .