Managing Media Businesses A Game Plan to Navigate Disruption and Uncertainty /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Rosenberg, Mike (Editor), Seager, Philip H. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Industrial management.; Leadership.; Business and Management.; Business Strategy/Leadership.; Media Management.

A practical guide to every aspect of managing media businesses, written by a team of experts and illustrated with interviews from leading industry players. The media industry is facing a genuinely unprecedented level of change and uncertainty – while more and more content is being published fewer an...