Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Adhikari, Atanu (Editor), Roy, Sanjit Kumar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Business.; Marketing.; Globalization.; Markets.; Service industries.; Business and Management.; Services.; Emerging Markets/Globalization.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...