Instructor's Manual for Strategic Marketing Cases in Emerging Markets A Companion Volume /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Adhikari, Atanu (Editor), Roy, Sanjit Kumar (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Subjects: Business.; Marketing.; Globalization.; Markets.; Service industries.; Business and Management.; Services.; Emerging Markets/Globalization.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and st...

Table of Contents:

• Case 1: Nestlé in Mexico: The Good Food Versus the Good Life Dilemma
• Case 2: Tanishq: Bringing Jewellery to Daily Life
• Case 3: ABC India Limited
• Case 4: Diageo in Turkey: The Lion's Milk Versus Global Spirits
• Case 5: To Switch or Not to Switch: Madhu's Dilemma
• Case 6: Funmax 4D Animation Theatre
• Case 7: Managing Social Media Communications at Garanti Bank
• Case 8: Revolution Ventures
• Case 9: M-PESA: A Disruptive Innovation from a Developing Country, Kenya
• Case 10: Irrway - A Green Personal Mobility Solution
• Case 11: Citrus Ventures - Distressed Asset Specialist. .