Advanced Methods for Modeling Markets

• Corporate Author: SpringerLink (Online service)
• Other Authors: Leeflang, Peter S. H. (Editor), Wieringa, Jaap E. (Editor), Bijmolt, Tammo H.A (Editor), Pauwels, Koen H. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: International Series in Quantitative Marketing,
• Subjects: Business.; Market research.; Business and Management.; Market Research/Competitive Intelligence.; Operations Research/Decision Theory.

This volume presents advanced techniques to modeling markets, with a wide spectrum of topics, including advanced individual demand models, time series analysis, state space models, spatial models, structural models, mediation, models that specify competition and diffusion models. It is intended as a...

Table of Contents:

• Advanced Methods for Modeling Markets
• Advanced Individual Demand Models
• Traditional Time Series
• State Space Models
• Spatial Models
• Structural Models
• Statistical Mediation Analysis – Modeling Competitive Responsiveness and Game Theoretic Models
• Diffusion and Adoption Models
• Structural Equation Modeling
• Partial Least Squares Path Modeling
• Mixture Models
• Hidden Markov Models in Marketing
• Generalized Method of Moments
• Bayesian Analysis
• Non and Semiparametric Regression Models
• Endogeneity in Market Models
• Machine Learning and Big Data
• The Future of Marketing Modeling.