Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...

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Bibliographic Details
Main Author: Jensen, Karina R. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
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ΒΚΠ - Πατρα: ALFd

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Call Number: 330.01 BAU
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ΒΚΠ - Πατρα: BSC

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Call Number: 330.01 BAU
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