Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /

• Main Author: Jensen, Karina R. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Subjects: Popular works.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Popular Science.; Popular Science in Business and Management.; Business Strategy/Leadership.; Cross-Cultural Management.; Emerging Markets/Globalization.; Innovation/Technology Management.; Diversity Management/Women in Business.

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...