Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /

• Κύριος συγγραφέας: Jensen, Karina R. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Popular works.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Popular Science.; Popular Science in Business and Management.; Business Strategy/Leadership.; Cross-Cultural Management.; Emerging Markets/Globalization.; Innovation/Technology Management.; Diversity Management/Women in Business.

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...