Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /
Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
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Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- 1. Introduction: Achieving Innovation in a Global and Dynamic Environment
- Part I. Vision: Global Leadership and Strategic Co-Creation
- 2. Leading Global Innovation and Collaboration
- 3. From Global Strategy to Co-Creation: Cases - Philips, Nokia
- Part II. Dialogue: Nurturing Knowledge-Sharing and Learning
- 4. Communicating in a Multicultural and Networked World
- 5. Listening to Local Market Voices
- Part III. Space: Creating an Environment for Inclusive Innovation
- 6. Developing a Global Innovation Culture
- 7. Creating an Inclusive Innovation Climate
- Part IV. Multicultural Innovation: Leading Change from Planning to Execution
- 8. Facilitating and Orchestrating a Successful Transformation
- 9. The Future of Multicultural Innovation and Collaboration
- 10. Conclusion: Ready for Your World Tour?.