Leading Global Innovation Facilitating Multicultural Collaboration and International Market Success /

Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets. Filling an important gap in knowledge and research on global innovation, the author demonstrate...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Jensen, Karina R. (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:English
Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Θέματα:
Διαθέσιμο Online:Full Text via HEAL-Link
Πίνακας περιεχομένων:
  • 1. Introduction: Achieving Innovation in a Global and Dynamic Environment
  • Part I. Vision: Global Leadership and Strategic Co-Creation
  • 2. Leading Global Innovation and Collaboration
  • 3. From Global Strategy to Co-Creation: Cases - Philips, Nokia
  • Part II. Dialogue: Nurturing Knowledge-Sharing and Learning
  • 4. Communicating in a Multicultural and Networked World
  • 5. Listening to Local Market Voices
  • Part III. Space: Creating an Environment for Inclusive Innovation
  • 6. Developing a Global Innovation Culture
  • 7. Creating an Inclusive Innovation Climate
  • Part IV. Multicultural Innovation: Leading Change from Planning to Execution
  • 8. Facilitating and Orchestrating a Successful Transformation
  • 9. The Future of Multicultural Innovation and Collaboration
  • 10. Conclusion: Ready for Your World Tour?.