The Application of Fuzzy Logic for Managerial Decision Making Processes Latest Research and Case Studies /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Meier, Andreas (Editor), Portmann, Edy (Editor), Stoffel, Kilian (Editor), Terán, Luis (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Fuzzy Management Methods,
• Subjects: Business.; Management information systems.; E-business.; Electronic commerce.; E-commerce.; Data mining.; Computer simulation.; Business and Management.; Business Information Systems.; e-Business/e-Commerce.; e-Commerce/e-business.; Data Mining and Knowledge Discovery.; Simulation and Modeling.
• Physical Description: XII, 103 p. 35 illus. online resource.
• ISBN: 9783319540481
• ISSN: 2196-4130

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. The combination of research papers and case studies makes it a valuable resource both for researchers and practitioners in the digital economy.