Innovation, Startups and Intellectual Property Management Strategies and Evidence from Latin America and other Regions /

• Κύριοι συγγραφείς: De Leon, Ignacio (Συγγραφέας), Fernandez Donoso, Jose (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Θέματα: Business.; Small business.; New business enterprises.; Management.; Industrial management.; International law.; Intellectual property > Law and legislation.; Business and Management.; Small Business.; International IT and Media Law, Intellectual Property Law.; Innovation/Technology Management.; Start-Ups/Venture Capital.

This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involves identifying why small firms are reluctant to register patents, resorting rather to alternative IP competitive strategies. This, in turn,...