Cross-Cultural Personal Selling Agents’ Competences in International Personal Selling of Services /

• Κύριοι συγγραφείς: Antczak, Anna (Συγγραφέας), Sypniewska, Barbara A. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Marketing.; Project management.; Globalization.; Markets.; Service industries.; Business and Management.; Cross-Cultural Management.; Emerging Markets/Globalization.; Services.; Project Management.

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and persona...