Handbook of Marketing Decision Models

• Corporate Author: SpringerLink (Online service)
• Other Authors: Wierenga, Berend (Editor), van der Lans, Ralf (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Edition: 2nd ed. 2017.
• Series: International Series in Operations Research & Management Science, 254
• Subjects: Business.; Marketing.; Operations research.; Decision making.; Management science.; Business and Management.; Operation Research/Decision Theory.; Operations Research, Management Science.

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the r...