Handbook of Marketing Decision Models
The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the r...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Wierenga, Berend (Επιμελητής έκδοσης), van der Lans, Ralf (Επιμελητής έκδοσης) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
Έκδοση: | 2nd ed. 2017. |
Σειρά: | International Series in Operations Research & Management Science,
254 |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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