Political Marketing and Management in Ghana A New Architecture /

Political Marketing and Management in Ghana A New Architecture /

‘[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and brand...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Mensah, Kobby (Editor)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Series:Palgrave Studies in Political Marketing and Management
Subjects:
Business.
Internet marketing.
Industrial management.
Leadership.
Elections.
Business and Management.
Business Strategy/Leadership.
Branding.
Electoral Politics.
Online Marketing/Social Media.
Media Management.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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