Political Marketing and Management in Ghana A New Architecture /
‘[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and brand...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
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| Series: | Palgrave Studies in Political Marketing and Management
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| Online Access: | Full Text via HEAL-Link |
