Political Marketing and Management in Ghana A New Architecture /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Mensah, Kobby (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Series: Palgrave Studies in Political Marketing and Management
• Subjects: Business.; Internet marketing.; Industrial management.; Leadership.; Elections.; Business and Management.; Business Strategy/Leadership.; Branding.; Electoral Politics.; Online Marketing/Social Media.; Media Management.

‘[This book] offers ground-breaking research into political marketing and management in a developing democracy, significantly broadening our understanding of how business concepts and techniques permeate politics in different circumstances. Covering a range of topics including political HR and brand...

Table of Contents:

• 1. Political Marketing and Management: A New Architecture; Kobby Mensah
• 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre
• 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah
• 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu
• 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi
• 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan
• 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah
• 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre
• 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah
• 10. Conclusion; Kobby Mensah.