Eye Tracking Methodology Theory and Practice /

• Main Author: Duchowski, Andrew T. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Edition: 3rd ed. 2017.
• Subjects: Computer science.; Special purpose computers.; User interfaces (Computer systems).; Computer graphics.; Application software.; Computer Science.; User Interfaces and Human Computer Interaction.; Computer Graphics.; Special Purpose and Application-Based Systems.; Computer Appl. in Social and Behavioral Sciences.

Focusing on recent advances in analytical techniques, this third edition of Andrew Duchowski’s successful guide has been revised and extended. It includes new chapters on calibration accuracy, precision and correction; advanced eye movement analysis; binocular eye movement analysis; practical gaze a...

Table of Contents:

• Part I Introduction to the Human Visual System (HVS)
• 2 Neurological Substrate of the HVS.- 3 Visual Psychophysics.- 4 Taxonomy and Models of Eye Movements
• Part II Eye Tracking Systems
• 5 Eye Tracking Techniques.- 6 Head-Mounted System Hardware Installation.- 7 Head-Mounted System Software Development.- 8 Head-Mounted System Calibration.- 9 Table-Mounted System Hardware Installation
• 10 Table-Mounted System Software Development.- 11 Table-Mounted System Calibration.- 12 Using an Open Source Application Program Interface
• 13 Eye Movement Analysis.- 14 Advanced Eye Movement Analysis.- 15 The Gaze Analytics Pipeline.- 16 Eye Movement Synthesis
• Part III Eye Tracking Methodology
• 17 Experimental Design.- 18 Suggested Empirical Guidelines.- 19 Case Studies.- 20 Diversity and Types of Eye Tracking Applications.- 21 Neuroscience and Psychology.- 22 Industrial Engineering and Human Factors.- 23 Marketing/Advertising.- 24 Computer Science.- 25 Conclusion.- References.- Index.