Interpretations of Luxury Exploring the Consumer Perspective /

• Κύριος συγγραφέας: Turunen, Linda Lisa Maria (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Palgrave Advances in Luxury,
• Θέματα: Luxury goods industry.; Branding (Marketing).; Motivation research (Marketing).; Trade.; Business.; Commerce.; Globalization.; Markets.; Luxury.; Branding.; Consumer Behavior.; Emerging Markets/Globalization.

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term 'luxury' in today's world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which e...