Customer Engagement Marketing

• Corporate Author: SpringerLink (Online service)
• Other Authors: Palmatier, Robert W. (Editor, http://id.loc.gov/vocabulary/relators/edt), Kumar, V. (Editor, http://id.loc.gov/vocabulary/relators/edt), Harmeling, Colleen M. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Customer relations-Management.; Public relations.; Market research.; Customer Relationship Management.; Corporate Communication/Public Relations.; Market Research/Competitive Intelligence.

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strateg...