Customer Engagement Marketing
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strateg...
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
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Άλλοι συγγραφείς: | Palmatier, Robert W. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Kumar, V. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Harmeling, Colleen M. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2018.
|
Έκδοση: | 1st ed. 2018. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
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Marketing Wisdom
Έκδοση: (2019) -
Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit, κ.ά.
Έκδοση: (2019) -
Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Έκδοση: (2019) -
Customer Engagement in Theory and Practice A Marketing Management Perspective /
ανά: Żyminkowska, Katarzyna, κ.ά.
Έκδοση: (2019) -
Customer Relationship Management Concept, Strategy, and Tools /
ανά: Kumar, V., κ.ά.
Έκδοση: (2018)