Designing Better Services A Strategic Approach from Design to Evaluation /

• Main Authors: Foglieni, Francesca (Author, http://id.loc.gov/vocabulary/relators/aut), Villari, Beatrice (http://id.loc.gov/vocabulary/relators/aut), Maffei, Stefano (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: PoliMI SpringerBriefs,
• Subjects: Engineering economics.; Engineering economy.; Management.; Industrial management.; Service industries.; Graphic design.; Engineering Economics, Organization, Logistics, Marketing.; Innovation/Technology Management.; Services.; Interaction Design.

This book provides accessible, comprehensive guidance on service design and enables practitioners approaching the discipline for the first time to develop the strategic mindset needed to exploit its innovation potential. The opening chapters trace the origins of service design and examine its links...