Leading Pharmaceutical Innovation How to Win the Life Science Race /

• Κύριοι συγγραφείς: Gassmann, Oliver (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Schuhmacher, Alexander (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Max (http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 3rd ed. 2018.
• Θέματα: Management.; Industrial management.; Pharmaceutical technology.; Pharmacy management.; Pharmacy.; Health care management.; Health services administration.; Health economics.; Innovation/Technology Management.; Pharmaceutical Sciences/Technology.; Pharmacoeconomics and Health Outcomes.; Health Care Management.; Health Economics.

This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management me...