Leading Pharmaceutical Innovation How to Win the Life Science Race /

• Main Authors: Gassmann, Oliver (Author, http://id.loc.gov/vocabulary/relators/aut), Schuhmacher, Alexander (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Max (http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 3rd ed. 2018.
• Subjects: Management.; Industrial management.; Pharmaceutical technology.; Pharmacy management.; Pharmacy.; Health care management.; Health services administration.; Health economics.; Innovation/Technology Management.; Pharmaceutical Sciences/Technology.; Pharmacoeconomics and Health Outcomes.; Health Care Management.; Health Economics.

This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management me...