Leading Pharmaceutical Innovation How to Win the Life Science Race /
This book investigates and highlights the most critical challenges the pharmaceutical industry faces in an increasingly competitive environment of inflationary R&D investments and tightening cost control pressures. The authors present three sources of pharmaceutical innovation: new management me...
Κύριοι συγγραφείς: | Gassmann, Oliver (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Schuhmacher, Alexander (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Max (http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit (http://id.loc.gov/vocabulary/relators/aut) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2018.
|
Έκδοση: | 3rd ed. 2018. |
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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