Smartphone Start-ups Navigating the iPhone Revolution /

• Main Author: Giachetti, Claudio (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: New business enterprises.; Management.; Industrial management.; Leadership.; Industries.; Motivation research (Marketing).; Start-Ups/Venture Capital.; Innovation/Technology Management.; Business Strategy/Leadership.; Consumer Behavior.

'This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A "must-read" for anyone interested in the strategies of start-ups in new industries.' -Alfonso Gambardella, Professor of Management, Bocconi University, Italy 'Giac...