Smartphone Start-ups Navigating the iPhone Revolution /

• Κύριος συγγραφέας: Giachetti, Claudio (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: New business enterprises.; Management.; Industrial management.; Leadership.; Industries.; Motivation research (Marketing).; Start-Ups/Venture Capital.; Innovation/Technology Management.; Business Strategy/Leadership.; Consumer Behavior.

'This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A "must-read" for anyone interested in the strategies of start-ups in new industries.' -Alfonso Gambardella, Professor of Management, Bocconi University, Italy 'Giac...

Πίνακας περιεχομένων:

• 1. introduction: Aim of the Book and Methodology
• Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success
• 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space
• 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform
• 4. Stonex One: A High-End Smartphone at a Fair Price?
• Part II. Smartphone Start-Ups in the Luxury Market
• 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry
• 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery
• 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.