Management and Marketing of Wine Tourism Business Theory, Practice, and Cases /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sigala, Marianna (Editor, http://id.loc.gov/vocabulary/relators/edt), Robinson, Richard N. S. (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: Tourism.; Management.; Marketing.; Tourism Management.

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer e...