Moralising Global Markets The Creativity of International Business Discourse /

• Main Author: Cerne, Annette (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Subjects: International business enterprises.; Social responsibility of business.; Personnel management.; Market research.; Leadership.; International Business.; Corporate Social Responsibility.; Human Resource Management.; Market Research/Competitive Intelligence.; Business Strategy/Leadership.
• Physical Description: XI, 219 p. 6 illus. online resource.
• ISBN: 9783319759814
• DOI: 10.1007/978-3-319-75981-4

Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.