The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Pencarelli, Tonino (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Forlani, Fabio (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: International Series in Advanced Management Studies,
• Θέματα: Customer relations-Management.; Motivation research (Marketing).; Leadership.; Psychology, Applied.; Customer Relationship Management.; Consumer Behavior.; Business Strategy/Leadership.; Applied Psychology.

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature...