The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Pencarelli, Tonino (Editor, http://id.loc.gov/vocabulary/relators/edt), Forlani, Fabio (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: International Series in Advanced Management Studies,
• Subjects: Customer relations-Management.; Motivation research (Marketing).; Leadership.; Psychology, Applied.; Customer Relationship Management.; Consumer Behavior.; Business Strategy/Leadership.; Applied Psychology.

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature...