The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Pencarelli, Tonino (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Forlani, Fabio (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: International Series in Advanced Management Studies,
• Θέματα: Customer relations-Management.; Motivation research (Marketing).; Leadership.; Psychology, Applied.; Customer Relationship Management.; Consumer Behavior.; Business Strategy/Leadership.; Applied Psychology.

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature...

Πίνακας περιεχομένων:

• Introduction to the experience logic: Key concepts and contents
• Part I: Theoretical contributions
• Experiential perspective in management literature: A systematic review
• Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic"
• Part II: Sectoral applications
• The tourist offer of the destination in an experience logic perspective
• Sustainable management of events in an experiential perspective
• How marketing works in the Experience Economy: The case of the Experience Gift Box providers
• Experience economy and the management of shopping centers: The role of entertainment
• The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach
• Experience logic: the new challenge for trade fairs
• The experiential approach in the cosmetics industry: The Eva Garden case study
• Marketing of traditional-local products in the experience logic perspective.