Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /

• Main Authors: Borins, Sandford (Author, http://id.loc.gov/vocabulary/relators/aut), Herst, Beth (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Subjects: Automobile industry and trade.; Management.; Industrial management.; Finance-History.; New business enterprises.; Automotive Industry.; Innovation/Technology Management.; Financial History.; Start-Ups/Venture Capital.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major i...