Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /

• Κύριοι συγγραφείς: Borins, Sandford (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Herst, Beth (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Automobile industry and trade.; Management.; Industrial management.; Finance-History.; New business enterprises.; Automotive Industry.; Innovation/Technology Management.; Financial History.; Start-Ups/Venture Capital.
• Φυσική περιγραφή: XIII, 78 p. online resource.
• ISBN: 9783319779232
• DOI: 10.1007/978-3-319-77923-2

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.