Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /

• Κύριοι συγγραφείς: Borins, Sandford (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Herst, Beth (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Automobile industry and trade.; Management.; Industrial management.; Finance-History.; New business enterprises.; Automotive Industry.; Innovation/Technology Management.; Financial History.; Start-Ups/Venture Capital.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major i...

Πίνακας περιεχομένων:

• 1 Conceptual Framework and Methodology
• 2 Insanely Great: The Dominant IT Fable
• 3 Cults of Personality: Fables of the Automobile Industry
• 4 "A Good Dose of Outrage": Financial Trading Fables
• 5 Conclusion: Narrative Templates and Social Negotiations.