Negotiating Business Narratives Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries /

• Main Authors: Borins, Sandford (Author, http://id.loc.gov/vocabulary/relators/aut), Herst, Beth (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2018.
• Edition: 1st ed. 2018.
• Subjects: Automobile industry and trade.; Management.; Industrial management.; Finance-History.; New business enterprises.; Automotive Industry.; Innovation/Technology Management.; Financial History.; Start-Ups/Venture Capital.

This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major i...

Table of Contents:

• 1 Conceptual Framework and Methodology
• 2 Insanely Great: The Dominant IT Fable
• 3 Cults of Personality: Fables of the Automobile Industry
• 4 "A Good Dose of Outrage": Financial Trading Fables
• 5 Conclusion: Narrative Templates and Social Negotiations.