Advertising in Contemporary Consumer Culture

• Main Author: de Burgh-Woodman, Hélène (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Marketing.; Communication.; Motion pictures and television.; Culture-Study and teaching.; Media and Communication.; Screen Studies.; Cultural Theory.

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfu...

Table of Contents:

• 1. Introduction
• 2. Postmodern Culture, Convergence and Advertising
• 3. Assemblage Thinking
• 4. Intensities and the Singular Assemblage: Becomings
• 5. Intensities and the Singular Assemblage: Time and Space
• 6. Extensions and the Advertising Suite
• 7. The Oeuvre as Assemblage
• 8. The Assembled Advertisement and the Consumer.