Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business /

• Main Author: Backaler, Joel (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Internet marketing.; Branding (Marketing).; Big data.; Business.; Globalization.; Markets.; Online Marketing/Social Media.; Branding.; Big Data/Analytics.; Popular Science in Business and Management.; Emerging Markets/Globalization.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly a...