The Digitization of Business in China Exploring the Transformation from Manufacturing to a Digital Service Hub /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Kim, Young-Chan (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Chen, Pi-Chi (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Palgrave Macmillan Asian Business Series,
• Θέματα: International business enterprises.; Asia-Economic conditions.; Motivation research (Marketing).; Management.; Industrial management.; Industries.; Asian Business.; Consumer Behavior.; Innovation/Technology Management.

One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Ch...