The Digitization of Business in China Exploring the Transformation from Manufacturing to a Digital Service Hub /
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Ch...
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| Other Authors: | , |
| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2018.
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| Edition: | 1st ed. 2018. |
| Series: | Palgrave Macmillan Asian Business Series,
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| Online Access: | Full Text via HEAL-Link |
Table of Contents:
- 1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley
- Part I. Digital Business as a Social Networking Tool
- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong
- 3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao
- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi
- 5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen
- Part II. Digital Business as an Operating Platform
- 6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia; Tao Jiang, Yeyi Li
- 7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao
- 8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin
- 9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim
- 10. Conclusion - The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng.
