Engineering Legitimacy How Institutional Entrepreneurs in E-Commerce Bring Fashion Companies into the Digital Age /

• Main Author: Petkova, Iva (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Economic sociology.; Ethnography.; Management.; Culture.; Industrial organization.; Culture-Economic aspects.; Organizational Studies, Economic Sociology.; Cultural Management.; Sociology of Culture.; Industrial Organization.; Cultural Economics.

Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence. In so doing, she reflects upon a longstandi...