Intercultural Service Encounters Cross-cultural Interactions and Service Quality /

• Main Author: Sharma, Piyush (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Pivot, 2019.
• Edition: 1st ed. 2019.
• Subjects: Customer relations-Management.; Service industries.; Motivation research (Marketing).; International business enterprises-Cross-cultural studies.; Customer Relationship Management.; Services.; Consumer Behavior.; Cross-Cultural Management.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses div...

Table of Contents:

• 1. Introduction
• 2. Literature Review and Theoretical Background
• 3. Intercultural Service Encounters
• 4. Research Directions and Implications.