Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /

This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and ge...

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Bibliographic Details
Main Author: Moretti, Livio (Author, http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2019.
Edition:1st ed. 2019.
Series:Management for Professionals,
Subjects:
Online Access:Full Text via HEAL-Link
Table of Contents:
  • Introduction to Distribution Strategy
  • Phase 1 - Build the End-State Strategy
  • Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels
  • Phase 3 - Segment Channels and Partners
  • Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking
  • Common Pitfalls
  • Business Intelligence
  • Annex: Case Study - The Pharmaceutical Industry
  • Final Remark. .