Distribution Strategy The BESTX® Method for Sustainably Managing Networks and Channels /
This unique book helps business executives to improve their company's business performance by showing how to build an effective and future-proof distribution channel, and adopt effective commercial policies and value-based pricing strategies. For the first time, an ex-McKinsey consultant and ge...
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Corporate Author: | |
Format: | Electronic eBook |
Language: | English |
Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2019.
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Edition: | 1st ed. 2019. |
Series: | Management for Professionals,
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Subjects: | |
Online Access: | Full Text via HEAL-Link |
Table of Contents:
- Introduction to Distribution Strategy
- Phase 1 - Build the End-State Strategy
- Phase 2 - Evaluate Context: Transactional Analysis, Competition, Channels
- Phase 3 - Segment Channels and Partners
- Phase 4 - Commercial Terms Redesign. Phase 5 - Execute: Infrastructure and Tracking
- Common Pitfalls
- Business Intelligence
- Annex: Case Study - The Pharmaceutical Industry
- Final Remark. .