The Road to Wicked The Marketing and Consumption of Oz from L. Frank Baum to Broadway /

• Main Authors: Drummond, Kent (Author, http://id.loc.gov/vocabulary/relators/aut), Aronstein, Susan (http://id.loc.gov/vocabulary/relators/aut), Rittenburg, Terri L. (http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Edition: 1st ed. 2018.
• Subjects: Popular Culture.; Theater.; Industrial management.; Children's literature.; Popular Culture .; Theatre Industry.; Media Management.; Children's Literature.; Contemporary Theatre.

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible...