The Road to Wicked The Marketing and Consumption of Oz from L. Frank Baum to Broadway /

• Κύριοι συγγραφείς: Drummond, Kent (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut), Aronstein, Susan (http://id.loc.gov/vocabulary/relators/aut), Rittenburg, Terri L. (http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2018.
• Έκδοση: 1st ed. 2018.
• Θέματα: Popular Culture.; Theater.; Industrial management.; Children's literature.; Popular Culture .; Theatre Industry.; Media Management.; Children's Literature.; Contemporary Theatre.

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability- the capacity of artists, narratives, art forms, and genres to remain viable over time-and an examination of the marketing machinery and consumption patterns that make such sustainability possible...

Πίνακας περιεχομένων:

• 1. We're Off to See the Wizard: In Search of Cultural Sustainability
• 2. The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter
• 3. Extending the Yellow Brick Road: More Books and a Technicolor Rainbow
• 4. Of Living Rooms and Libraries: Oz's Journey from Fairy Tale to Myth
• 5. Expanding the Map: Oz in the Public Domain
• 6. Telling and Selling: The Untold Story of the Witches of Oz
• 7. "My Entire Body was Shaking": Consumers Respond to Wicked
• 8. "The Audience Unites in One Big 'Yes!'": Theater Professionals Reflect on Wicked
• 9. Pulling Back the Curtain: Wicked Experiences
• 10. Whither Oz?: Stepping Into the 21st Century
• 11. At the Gates of the Emerald City: Towards a New Theory of Cultural Sustainability.