Aligning Business Strategies and Analytics Bridging Between Theory and Practice /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Anandarajan, Murugan (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Harrison, Teresa D. (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Advances in Analytics and Data Science, 1
• Θέματα: Big data.; Management information systems.; Operations research.; Decision making.; Big Data/Analytics.; Business Information Systems.; Operations Research/Decision Theory.

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand...

Πίνακας περιεχομένων:

• Chapter 1: Aligning Business Strategies and Analytics: Bridging Between Theory and Practice
• Chapter 2: Cognitive Computing: Impacts on Financial Advice in Wealth Management
• Chapter 3: Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent
• Chapter 4: Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics
• Chapter 5: Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry
• Chapter 6: Importance of Project Management in Business Analytics: Academia and Real-world
• Chapter 7: A Review and Future Direction of Business Analytics Project Delivery
• Chapter 8: Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health
• Chapter 9: HR Analytics: Human Capital Return on Investment, Productivity and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware
• Chapter 10: Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast
• Chapter 11: Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications
• Chapter 12: Aligning Data Analytics and Strategy in the Chemical industry.