Trust, Institutions and Managing Entrepreneurial Relationships in Africa An SME Perspective /

• Κύριος συγγραφέας: Amoako, Isaac Oduro (Συγγραφέας, http://id.loc.gov/vocabulary/relators/aut)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Έκδοση: 1st ed. 2019.
• Σειρά: Palgrave Studies of Entrepreneurship in Africa,
• Θέματα: Entrepreneurship.; Globalization.; Markets.; International business enterprises.; Africa-Economic conditions.; Customer relations-Management.; Emerging Markets/Globalization.; African Business.; Customer Relationship Management.; African Economics.

'This extremely timely publication addresses an important knowledge gap in this era of shifting economic power and global imbalances. Entrepreneurship is central to the growing success of the wider African economy and understanding the importance of trust within developing relationships can hel...