Trust, Institutions and Managing Entrepreneurial Relationships in Africa An SME Perspective /

• Main Author: Amoako, Isaac Oduro (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2019.
• Edition: 1st ed. 2019.
• Series: Palgrave Studies of Entrepreneurship in Africa,
• Subjects: Entrepreneurship.; Globalization.; Markets.; International business enterprises.; Africa-Economic conditions.; Customer relations-Management.; Emerging Markets/Globalization.; African Business.; Customer Relationship Management.; African Economics.

'This extremely timely publication addresses an important knowledge gap in this era of shifting economic power and global imbalances. Entrepreneurship is central to the growing success of the wider African economy and understanding the importance of trust within developing relationships can hel...