Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Krey, Nina (Editor, http://id.loc.gov/vocabulary/relators/edt), Rossi, Patricia (Editor, http://id.loc.gov/vocabulary/relators/edt)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Customer relations-Management.; Motivation research (Marketing).; Internet marketing.; Big data.; Customer Relationship Management.; Consumer Behavior.; Online Marketing/Social Media.; Big Data/Analytics.

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can l...