Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Krey, Nina (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt), Rossi, Patricia (Επιμελητής έκδοσης, http://id.loc.gov/vocabulary/relators/edt)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Έκδοση: 1st ed. 2018.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Customer relations-Management.; Motivation research (Marketing).; Internet marketing.; Big data.; Customer Relationship Management.; Consumer Behavior.; Online Marketing/Social Media.; Big Data/Analytics.

"We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better." Jeff Bezos, Founder and CEO of Amazon.com This proceedings volume explores the ways in which marketers can l...

Πίνακας περιεχομένων:

• Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract
• Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract
• Chapter3. What Really Drives Customer - Brand Relationships? Evidence from An Emerging Market: An Abstract
• Chapter4. Attachment Styles and Brand Relationships: An Abstract
• Chapter5. When Good Brands Do Bad: The Sequel: An Abstract
• Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract
• Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract
• Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract
• Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal
• Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract
• Chapter11. The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract
• Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract
• Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract
• Chapter14. Co-Creation in a Marketing Classroom: An Abstract
• Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract
• Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract
• Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract
• Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication
• Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract
• Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets
• Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract
• Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract
• Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract
• Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers' Privacy Concerns: An Abstract
• Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract
• Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract
• Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract
• Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract
• Chapter29. Consumer Engagement through Live Customer Service: An Abstract
• Chapter30. Consumers' Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract
• Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract
• Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract
• Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract
• Chapter34. A Framework and Call for Scholarship on 'The Dark Side of Social Media': An Abstract
• Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract
• Chapter36. Exploring the Young People's Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract
• Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract
• Chapter38. What Salespeople Don't Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract
• Chapter39. Value in Sales Interactions: A Study from the Buyer's Perspective: An Abstract
• Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract
• Chapter41. The Influence of Men's Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract
• Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract
• Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract
• Chapter44. Help Me, Help You: The Consumer's Perceptions of "Green" Credit Cards: An Abstract
• Chapter45. "Buy Me, I'm Green": The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract
• Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming's State Budgeting: An Abstract
• Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract
• Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures' Perspective: An Abstract
• Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information?
• Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract
• Chapter51. Enhancing the Customer Experience: Understanding UK Consumers' M-Shopping Adoption Intention
• Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach
• Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract
• Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market
• Chapter55. Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract
• Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go's Mixed Reality: An Abstract
• Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products
• Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract
• Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract
• Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract
• Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation
• Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract
• Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract
• Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback)
• Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract
• Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract
• Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract
• Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract
• Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract
• Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract
• Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract
• Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract
• Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract
• Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract
• Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract
• Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract
• Chapter77.
• Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract
• Chapter78. Magazine Advertising: High on Drugs: An Abstract
• Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model
• Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract
• Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract
• Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract
• Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract
• Chapter84. What Drives Green Product's Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract
• Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract
• Chapter86. Exploring the Structure of Chinese Consumers' Attitudes toward Genetically Modified Foods: An Abstract
• Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children
• Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract
• Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebritie.