Values of German Media Users 1986 – 2007 /

• Main Author: Mahrt, Merja (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Wiesbaden : VS Verlag für Sozialwissenschaften, 2010.
• Subjects: Social sciences.; Sociology.; Communication.; Social Sciences.; Sociology, general.; Communication Studies.

Values are central concepts across all social sciences. Communication and media research, however, has not systematically contributed to the field. Merja Mahrt addresses questions on the relationship between mediated value patterns and values of the audience. What role do values play in selective ex...

Table of Contents:

• What Are Values?
• Aim and Scope of the Study
• Audience Values and Media Use
• Values and Media Use among the Highly Educated
• Values and Genre Preferences
• Channel Loyalty and Genre Preferences
• Conclusion.