Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Doukidis, Georgios J. (Editor), Vrechopoulos, Adam P. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Berlin, Heidelberg : Springer Berlin Heidelberg, 2005.
• Subjects: Business.; Marketing.; Production management.; Business and Management.; Operations Management.

In September 2003, Athens University of Economics & Business hosted the third in a series of international research symposia held under the a- pices of the ECR Europe Academic Partnership and ECR Journal: Inter- tional Commerce Review. Held first in Cambridge in 2001 and then at WHU Koblenz in 2...